Dec
21

Brand Builder Series III

Posted by kenchill. Categories Business, Event Coverage, Events, Featured

Brand Builder III

Brand Builder Series III this year was held at the KL Hilton (KL Sentral) on the 8th of December 2009. The keynote speaker for this year was Tan Sri Dato” Dr Lim Kok Wing, founder of LimKokWing University of Creative Technology. The title for the night was Global Branding: Get Going.

Brand Builder III

Dozens of SME and industry leaders and their staff attended this event, taking the opportunity to expand their network and meet new business partners. The event was organised by the Branding Association of Malaysia (BAM), which had it”s logo revamped by none other than Tan Sri Lim Kok Wing himself. This year event and keynote speaker really benefits on everyone in the SME industry, as the branding guru himself talks and gives expert advice on, well, branding.Brand Builder III

Brand Builder III

Brand Builder III

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According to Tan Sri Lim Kok Wing, the mobile phone is one of the more promising markets/media to expand into, with the mobile phone subscription and ownership higher than land lines and televisions. Another note that he pointed out is that Malaysians own very little patents, and in fact, a large percentage of the patent owners in Malaysia are actually foreigners.

Brand Builder III Tan Sri Dato

During the Q&A session with Tan Sri Lim Kok Wing (moderated by Erican founder, Mr. Eric Chong), the audience wasted no time in asking loads of questions. A thing to point out about Tan Sri Lim Kok Wing is the way on how he takes in questions an answers them. He pays good attention to the question, listening and understand it before answering. And when he gives an answer, it is simple, but somehow precise and exact. One of the key points he pointed out that night was, “Everyone is creative. But to let a person be creative, he/she must be in a creative environment.

Brand Builder III

Brand Builder III

 


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